Overview
The Neverending Story, the musical, is based on the best-selling novel by Michael Ende. It is a musical blockbuster with a staging that stands out for being the only one to use animatronics on stage, a technique that in Spain has only been used in film.
This musical recreates a story capable of transporting the audience to the Kingdom of Fantasia alongside the book’s mythical characters, such as Fújur, the Rock-Eater, Artax, and the Ancient Morla. Thanks to our production company beon. Entertainment’s commitment to creating original, in-house productions, the musical won the Talía Award for the Performing Arts of Spain for Best Set Design. In addition to its success in the Madrid season, and during its run in Barcelona, the musical achieved record sales in Zaragoza.
Objectives
- Boost Website Traffic from Social Media
- Enhance Customer Engagement and Interaction
- Increase Customer Retention and Repeat Purchases
- Strengthen Brand Loyalty and Advocacy
- Improve SEO and Search Engine Rankings
- Expand Brand Reach and Audience
Category
E-commerce Website
Awards
Innovation Solution
Client
Uniqlo
Year
2022
Integrating social media into our website has been a game-changer for Uniqlo.
Sarah Johnson, Marketing Director, Uniqlo